With a view to further promoting the economic and trade cooperation and exchange between China and Europe, as well as to making Chinese brands better known among both the trade visitors and consumers in the European Union, the Ministry of Commerce of People’s Republic of China will hold the European Showcase for Brands of China during the Spring Fair in Birmingham, the United Kingdom of Great Britain & Northern Ireland from February 3rd to 7th, 2008.
The European Showcase for Brands of China will be located in Hall 16 of the National Exhibition Center (NEC) in Birmingham, UK, with roughly 3500 square meters and approximately 80 enterprises. The opening ceremony will be held by the Ministry of Commerce of China at 10：00am on 4th February 2008 in Hall 16.
As the Chinese economy and its foreign trade continue their rapid growth, Chinese businesses, on the basis of research and innovation while at the same time inheriting and developing traditional techniques, are paying ever more attention to raising the technology content and quality of their products, and to nurturing their own brands names. With ever- growing commitment to after- sales services, environmental protection and social responsibility, Chinese businesses are also focusing more on the promotion of their corporate and their product images. In the meantime, the Chinese Government has invested increasingly more in terms of both materials and manpower in the protection of intellectual property rights. Such endeavors have helped to effectively safeguard the independent innovation capability and brand image of the businesses, thus creating a good environment for the healthy development of Chinese enterprises.
In recent years, some Chinese enterprises have started to establish mature brands, which are increasingly winning international recognition, and enjoying certain influence in the international market like Haier, Lenovo and Changhong, among others, constantly providing quality products and services to the business circles and consumers in Europe.
The European Showcase for Brands of China has been successfully held for 4 times since 2004, contributed greatly to the maximization of the trade structure, further exploration of opportunities of cooperation and promotion of the economic and trade relationship between China and the European Union. The Ministry of Commerce of China has selected approximately 80 top brand enterprises. The exhibits on display include well-known brand Chinese products concentrically in the areas of gifts, stationery, textile and garments, kitchen utensils, bags and suitcases, house ware, garden facilities and small electrical appliances, with high technology content and the latest design in the respective fields.
The purpose of holding the European Showcase for Brands of China at the Spring Fair in Birmingham is mainly to provide a platform for the European business circles to know about the branded products of China. Chinese exhibitors are looking forward to extensive economic and trade cooperation with their counterparts in the European Union.