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BEJING INTERNATIONAL EXHIBITION CENTER,
BEJING, CHINA
November 28-29, 2005
Co-organizers:
Ministry of Commerce of the People’s Republic of China
Beijing Municipal Government
China Economic Daily
Title: THE SECOND CHINA CONVENTION AND EXHIBITION FORUM
(CCEF)
Date: November 28-29, 2005
Place: Beijing, China
Theme: Institution, Policy, Order
Motif: CCEF aims at opening up Chinese convention and exhibition industry and create a platform for strategic cooperation and participation between Chinese and foreign enterprises. CCEF will also assist international convention and exhibition companies to seek market entry opportunities to China and at the same time provide international exposure for local Chinese companies. The major task is to accelerate the internationalization, industrialization, modernization of this industry, bring the market mechanism into full play and in the meantime through the exhibition activities and festival events to stimulate the development of related industries like manufacturing, commercial communication, city construction, Business culture tourism, transportation, boarding and catering and so on.
The Rapid Development and Great Potential of
China’s Convention and Exhibition market
China has witnessed the rapid development of the convention and exhibition industry in these years. Statistics show that 3298 trade conventions and exhibitions were held in China in the year 2003; the number of stadiums for hosting exhibitions has reached 212, the total area has reached 6 million square meters. It is expected that in 2005, the total revue of the convention and exhibition industry would exceed RMB 11 billion, and at the same time, other industries like tourism and advertising would also gain a profit about RMB 100 billion. Furthermore, the annual increasing rate of the expansion of China’s convention and exhibition industry is among 20% to 40%.
The convention and exhibition industry has already established in China’s Zhujiang Delta, Changjiang Delta, Huaihai-Bohai Delta, Northeast and Middle West regions. Shanghai, Beijing and Guangzhou are three leading cities of China in developing convention and exhibition industry. .It is estimated that the convention and exhibition industry would undergo a rapid and constant development and China is expected to be the convention and exhibition-hosting center in Asia-Pacific region.
About CCEF
The First China Convention and Exhibition Forum was held in Beijing in September 2003, which was co-organized by Ministry of Commerce, P.R.C(MOFCOM). China Council for the Promotion of International Trade(CCPIT), China Economic Daily with the theme as “City and Convention & Exhibition”. minister assistant Huang Hai of MOFCOM and vice president Gao Yan of CCPIT presented on the forum and gave important speeches .16 vice mayors from exhibition cities of China mainland gave wonderful speeches on the forum respectively. 8 senior experts put forward in-depth analysis on the development of convention and exhibition industry and 22 state trade associations took part in the forum. The successful grand meeting enforced the influence of convention and exhibition industry on the whole society, promoted the transmission and further deepened the conception of exhibition-hosting environment, increased the communication between the industry and government. Therefore, it played an important role in promoting the development of Chinese convention and exhibition industry.
As the regulatory body of China’s convention and exhibition industry, Ministry of Commerce, PRC would host “The Second China Convention and Exhibition Forum” (CCEF) on November 28-29, 2005 in Beijing International Convention Center in association with Beijing Municipal Government and China Economic Daily. The theme of this forum is to promote the industrialization and internationalization of China’s convention and exhibition industry.
This forum aims at promoting the healthy, orderly and steady development of China’s convention and exhibition industry, accelerating the internationalization, industrialization, modernization of this industry, and further bringing the market mechanism into full play.
Forum Participants
Until now, about 50 convention and exhibition-hosting cities, over 30 industrial associations as well as 300 service-providers, suppliers and exhibition centers in China mainland have been invited. The invitations have been also sent out to 17 mayors of internationally famous convention and exhibition-hosting cities and more than 100 enterprises.
Participants:
——Mayors or officials of governing department from major exhibition-hosting and famous festival events-hosting cities in China
——Mayors or officials of governing department from the major foreign exhibition hosting and famous festival events-hosting cities
——The principal of commercial departments
——Domestic and foreign exhibition industry organizations and associations
——Domestic and foreign exhibition companies and exhibition service companies
——The deputies from foreign trade promotion institutes
——The principal of exhibition and Festival &Events organizations
——The deputies from related Festival &Events enterprises
——Professional media in exhibition industry
——Media from China and foreign countries
——Specialists and experts of convention and exhibition research institutes
——Exhibition training organizations/education agents
How does CCEF differ from others?
Authoritative, professional and accountable
Organized by Ministry of Commerce of People’s Republic of China, this forum provides an opportunity for foreign exhibition industry and other related services enterprises to communicate with regulatory department face-to-face. Some government functionaries who are in charge of convention and exhibition industry would invited to give explanations on such popular issues as deepening opening-up of convention and exhibition industry and accelerating the internationalization and modernization of China’s exhibition market. Foreign companies can better understand the latest market entry policies and procedures for China’ convention and exhibition industry through communications with its governing bodies and at the same time put forward advice and suggestions on improving the environment for the development of and investment in this industry.
Networking
Coming to CCEF gives you the opportunity to join a vital community of top-level business executives, technologists, investors and analysts from the convention and exhibition industry. Over 30 Chinese convention and exhibition hosting cities would participate in this forum and show their unique business environment, facilities and advantages for hosting conventions and exhibitions. This forum will assist international convention and exhibition companies to seek market entry opportunities to China and also strategic partnership with China’s convention and exhibition industry.
Exchanging of vital business information
Over 30 cities from China mainland would participate in this forum. They would better satisfy the needs of overseas exhibition companies than individual exhibition enterprises by offering comprehensive and all-level partnerships. By visiting this forum, foreign companies could establish cooperation with these cities through negotiation. Both parties can enjoy the complementary advantages. They could run exhibitions collaboratively, operate fundamental facilities on the behalf of another or provide related services; they can also serve as the agent to each other and attract investment in their own market for each other.
Tapping media for self-promotion
This forum would be a grand fair for the convention and exhibition industry when 50 media including CCTV, Economic Daily, Xinhua News Agency, BTV, etc, would give an on-going coverage on this forum. It would be a golden opportunity for all companies bearing an intention to enter China’s convention and exhibition market to make self-promotion.
Tentative Forum Agenda:
November 28, 2005
• Message from the Co-organizers
•Keynote Speech
Speaker: Leader of Ministry of Commerce of P.R.C.
• Topics and Speakers of CCEF
1) Topic: The Administration Mechanism of Convention and Exhibition Industry in the United States
Mr. Grant Aldonas
Under Secretary, Department of Commerce, USA
2) Topic: Convention and Exhibition Industry and International Trade in Germany
Mr. Bernd Pfaffenbach
State Secretary in the Federal Ministry of Economics and Labor, Germany
3) Topic: The Development and Cooperation of International Convention and Exhibition Industry
Mr. Wu Jianmin
President, Bureau International des Exposition (BIE)
4) Topic: Convention and Exhibition Industry and the Service System of Cities
Mayor of Munich (or Frankfurt, Düsseldorf), Germany
5) Topic: Convention and Exhibition Economy and the Development of Cities
Mr. Oscar Goldman
Mayor of LasVegas, USA
6) Topic: How to Explore the American Market through Convention and Exhibition Industry
Mr. Wang Yongpu
Commercial Counselor of the Chinese Consulate General in San Francisco, USA
7) Topic: Brand Forum Operation and International Cooperation
Mr. Long Yongtu
Secretary General, Boao Forum for Asia
8) Topic: The Trend of International Festivals & Events and Top-ten Hot Issues Mr. Steve Schmader
President & CEO of IFEA (International Festivals & Events Association)
9) Topic: The Innovation of Management in Festival &Events
Mr. Shi Peihua
Director of Tourism Economy Research Center, National Development and Reform Commission
10) Topic: Convention & Exhibition and the Development of High-tech Industry
Director General, Minister of Science and Technology, PRC
11) Topic: How to Bid a World-Class International Expo
Mr. Masaaki Kanda
Governor of AICHI Prefecture, Japan
12) Topic: The Service Patterns and Functions of Exhibition Associations
Dr. Hermann Kresse
CEO, AUMA (Association of the German Trade Fair Industry), Germany
13) Topic: How to Explore the International Convention and Exhibition Market
CEO, Exhibition company of Munich (or Frankfurt, Leipzig Duesseldorf) , Germany
14) Topic: How to Establish the Brand Recognition for Chinese Import and Export Fairs
Mr. Hu Chusheng
Director, China International Trade Center
15) Topic: An Overview of Chinese Convention and Exhibition Industry and Its Trend Analysis
Mr. Shen Danyang
Vice President, Chinese Academy of International Trade and Economic Cooperation, MOFCOM
November 29, 2005
• Sub-forum for convention and exhibition
Sub-forum One
Topic: The Communication of Mayors and Deputies from Famous Convention & Exhibition Industry Organizations
Sub-forum Two
Topic: The Promotion and Convention and Exhibition Projects
Sub-forum Three
Topic: Convention & Exhibition Certification System
Sub-forum Four
Topic: Consultation and Discussion on Governmental Policies for Foreign-owned Convention and Exhibition Companies
Sub-forum Five
Topic: Convention & Exhibition Industry and Business Insurance System
• Sub-forum of Festivals & Events
Sub-forum One
Topic: The Communication of Mayors and Deputies from Famous Festival & Events organizations
Sub-forum Two
Topic: The development and share of the global sponsorship resource
Sub-forum Three
Topic: The culture of Festivals & Events and commercial activities.
Sub-forum Four
Topic: Risk control and business insurance system.
Sub-forum Five
Topic: Festivals & Events activities and its international cooperation.
Sub-forum Six
Topic: The start of Festivals & Events industry and its constant development.
Project Show and Discussion on Cooperation
Contents: Exhibition Stadium and Project Show
Discussion on the cooperation of Festivals & Events
Professional Media Show
Objects: each government of exhibition city, exhibition service industry, advertising and manufacturing companies, organizers of meetings and Festival events, specialist groups.
Purpose: through a series of show and negotiations, providing a platform for exhibition industry and Festival events organizers to show themselves and communicate with each other.
Reception
• Fees for participating: $350 for each delegate (including registration fees, documents fees, dinners, entertainment feast, seminar party and trade talk of conference items)
•Fees for reception: including accommodation fees from the night of November27 to November 29,and the fees of dinners and transportation.
Room Type Fees (USD)
Single Room 450-------(type E)
Commercial Luxury Room 600-------(type F)
Sigh-seeing Luxury Room 880-------(type G)
• Fees for renting rooms of trade talk: each for 800 US dollars (3 by 2 meters, 3 –meter high exhibition wall, negotiation table, and four chairs)
• Fees for recommending the exhibition items: after the close of sub-forum, there will be a recommendation of the exhibition items in the 6, 7 and 8 meeting rooms respectively .the city or exhibition center will be key speaker. Each room will be charged as following standards:
Abroad: 7,000 US dollars for each room
• Upon the request of our foreign guests, we would like to arrange sightseeing to some great interests in Beijing
Appendix 1
“The Second China Convention and Exhibition Forum”
Registration Form for all Participants
Company
Name (Chinese):
(English):
Company
Address (Chinese): Telephone
(English):
Attendees Mr.
Ms. Position
Contacts Mobile Post code
E-mail
Company
Website Fax
The accommodation requirement of attendees:（by yourself）
Single Room Yes□ No□ Double Room Yes□ No□ Others________________
The diet requirement of attendees:
Islamic Diet Yes□ No□ Sugarless Diet Yes□ No□ Others ___________________
Would you like to sponsor the conference? Yes□ No□
If so, which project:
Hold the recommendation of the exhibition items or not Yes□ No□
Attend the trade talk or not Yes□ No□
Payment standard: ___________
Conference fee :________ Priority payment date: ,2005 Amount:
Accommodation fee:______ The Second payment date: ,2005 Amount:
Remarks
Terms of remittance:
Beneficiary: Genertec International Advertising and Exhibition Co., Ltd.
Beneficiary's Bank: Bank of China head office
Beneficiary's Account No.: 00268518094001
Contacts: Mr. Liu Xiaolin 86-10-68991762 Mr. Zhang Yinwu 86-10-68991559
Mr. Chen Qingguang 86-10-68991763 Mr. Zeng Xiaohua 86-10-68991753
Address: 11th Floor West Wing, Sichuan Mansion, 1Fuwaidajie, Xicheng District, Beijing (Post code: 100037)
Fax: 86-10-68991766 86-10-68991084
E-mail: chen1763@sina.com qingfeng9@yahoo.com.cn
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